Panasonic introduces the premium digital compact camera, the LUMIX DMC-LX7, from the world-renowned LX series which has been long acclaimed by photography enthusiasts for its high picture quality and creative descriptiveness. The LUMIX LX7 is equipped with a fully re-designed lens, image sensor and image processing engine for superior performance and stunning image quality. The Panasonic LUMIX LX-Series cameras have been extremely popular models for both professional and enthusiast photographers, who understand the value and superb image quality such a compact, affordable digital camera can offer.

Equipped with a newly developed 24mm ultra-wide angle LEICA DC VARIO-SUMMILUX lens with 3.8x optical zoom, the LUMIX LX7's supreme lens also features F1.4 brightness at wide-end and F2.3 at tele-end. The F1.4 brightness is approximately 400% as bright as an F2.8 lens. The extraordinarily rich amount of light allows for the use of higher shutter speed to capture stunningly clear, sharp, blur-free images in low light situations and also provides impressive expression to images by reproducing exquisite gradation and mellow defocus to elevate photography.

The LUMIX LX7's lens unit consists of 11 elements in 10 groups with five aspherical lenses with nine aspherical surfaces, including the dual-sided aspherical surface ED (Extra-low Dispersion) lens, which has never before been adopted by any Panasonic LUMIX digital camera or interchangeable lens. This advanced lens system makes it easy to produce beautiful photos in high resolution with minimal distortion and a pleasing, soft-focused background. Nano Surface Coating technology dramatically minimizes light reflection at entire visual range (380nm-780nm).

The LX7's 24mm ultra-wide-angle lens gives users a wider range of composition possibilities, capturing approximately 136% larger viewing space compared to that of a 28mm wide angle camera. Additionally, the LUMIX LX7's lens minimizes distortion at wide end so users obtain stunning, true-to-life images with outstanding resolution and detail.

The LUMIX LX7 adopts a new 1/1.7" 10.1-megapixel MOS Sensor that features an improved S/N ratio by 1.5 dB compared with its predecessor, the LUMIX DMC-LX5 which results in high resolution images with stunning clarity in high sensitivity recording and also in low ISO, reproducing rich gradation with wide dynamic range even when the situation is highly contrasted.

The LUMIX LX7's high performance Venus Engine also boasts advanced signal processing. The Intelligent NR (Noise Reduction) system keeps resolution high by optimizing the NR process applied to each part of an image. The Multi-process NR quickly detects brightness in each portion of a picture and applies optimal noise reduction in multiple steps. High-speed digital signal output has been integrated into the LUMIX LX7 to realize high-speed consecutive shooting at 11 fps (frames per second) in full resolution with mechanical shutter and 5 fps with continuous AF (Auto Focus).