Olympus has rewritten the rule book for how powerful a point-and-shoot camera’s zoom can be with the launch of the new 26x optical zoom SP-590 Ultra Zoom. Its extremely versatile zoom lens can capture extraordinary images at virtually any distance--from a delicate flower close up to wide-angle photographs of friends posing before the vast Grand Canyon, or even images shot from the back row of the stadium that look like they were taken courtside. The SP-590UZ offers the advanced manual controls that experienced photographers demand and find on a digital SLR (single lens reflex). At the same time, users can easily set the camera to operate like a simple point-and-shoot with automatic scene modes. It offers the compact body of an ultra zoom with the flexibility of high-performance optics usually found in interchangeable lenses for DSLR cameras, a 12-megapixel image sensor, Dual Image Stabilization, Face Detection, Ultra High-Speed Sequential shooting and a bright 2.7-inch LCD.

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