Canon's PowerShot SX30 IS Digital Camera raises the bar for optical zoom lenses--way, way up. This, ladies and gentlemen, is a 35x, 24-840mm equivalent, zoom lens, taking you from a true wide-angle to an ultra telephoto suitable for wildlife and sports photography and, who knows, maybe even pictures of the stars (just kidding about the astronomy pix, kids). And it comes with Canon's Optical Image Stabilizer so you'll be able to capture great shots even at super telephoto focal lengths without unseemly camera shake. A Zoom Framing Assist makes it easy to follow a moving subject, even using the super telephoto. 

The lens uses a double-sided aspherical glass-molded lens, an ultra-high refraction index lens, enhanced negative refractive power, and UD glass to correct wide-angle distortion and suppress chromatic aberration. With 14.1MP, you'll get high resolution pictures, whether you're shooting landscapes, pictures of the kids, or those 2 blue herons on the other side of the lake. 

The high resolution 2.7" Vari-Angle display screen makes it easy to frame and playback your photos and video--that's right, you also get gorgeous 720p HD video, which can be shot using image stabilization and full zoom, with stereo sound. There's also Advanced Smart AUTO, which recognizes and sets optimal settings for 23 pre-defined shooting situations. Canon's proprietary DIGIC 4 Image Processor delivers faster, more accurate noise reduction for better image quality, even at high ISO ratings. This little beauty is ready to go out and play.