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Sony Alpha DSLR-SLT-A35 (Body)

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The Sony SLT-A35 Alpha 35 Digital Camera gets you started from day one with a compact and cost-effective camera body and an all-purpose zoom lens. That means you can be up and running, photographing to your heart's content in pretty much any setting. Thanks to its lightweight design, the A35 is easier to carry around than traditional DSLR's, but unlike your standard point and shoot you still have a plethora of features and functions at your disposal for custom control of your image making.

With the camera's 16.2Mp APS HD CMOS sensor and Sony's BIONZ image processor, along with 'Translucent Mirror Technology', you're assured detailed photos that can stand up to editing and enlarging, and look great in any application: on your HDTV, computer monitor, digital picture frame, and of course, as prints, big and small. Of course, RAW image capture provides you with even more latitude, providing high-quality files and allowing for exposure and other adjustment options not available with images shot in JPEG.

With the Sony A-mount you can put any number of lenses onto the Alpha 35 for getting the shot you want, in addition to the included zoom. Whatever your vision calls for, you can add the right lens for the job. And of course, the SLT-A35 wouldn't be a true digital camera if it didn't also record HD video. The Quick AF Full HD Movie mode allows you to record 1080/60i movies. With features like Live View, the TruBlack LCD monitor, and creative controls, you can make stunning videos along with spectacular photos. Additionally, the eye-level finder for HD movies helps you with framing and focus.

No matter which mode you're shooting in: video or stills, all your files can be stored on a variety of optional memory cards. The camera's media card slot allows for insertion of Sony's own Memory Stick PRO Duo, Memory PRO-HG Duo, and SD/SDHC/SDXC memory cards. Other useful features of the camera include a built-in auto pop-up flash, which is great for grabbing low-light snapshots, and Handheld Twilight and Multi-frame NR modes which both allow for quality low-light images without the flash, by combining the data from 6 consecutive shots into one. You can also shoot 3D images that look great on 3D televisions as JPEG or MPO files. These features, and numerous others, all contribute to this truly versatile and cost-effective DSLR, the SLT-A35.

18-55mm Zoom Lens: With the included 18-55mm zoom lens you'll have an all-purpose lens to get started with, right from day

Translucent Mirror Technology: Conventional DSLRs can shoot. Or they can focus with the speed and precision of Phase Detection AF. They cannot do both at once. The SLT-A35 utilizes Translucent Mirror Technology which directs light to both the image sensor and the Phase Detection AF sensor simultaneously

Tele Zoom High Speed Shooting: The translucent mirror makes it far easier to capture the decisive soccer kick or your baby at her absolute cutest. The Tele Zoom High Speed shooting mode shoots up to 7 fps at 8.4Mp while maintaining continuous auto focus and auto exposure

Quick AF for Full HD Movie Capture: When most DSLRs shoot video, their Contrast AF is slow and visibly "hunts" for focus. The Quick AF Full HD Movie retains the same fast, precise Phase Detection you enjoy for still images. It's a decisive advantage for tracking fast-moving subjects and a major benefit of Translucent Mirror Technology

16.2Mp Resolution: You get incredible detail and gorgeous enlargements. Thanks to the 16.2Mp APS-C sensor size and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise

APS-C Size HD CMOS Image Sensor: With 19.5 times the area of the typical camcorder image sensor, APS-C makes the difference between amateur and professional-looking video, delivering an exceptional combination of high resolution, high sensitivity and gorgeous, blurred backgrounds

Sony Exmor Technology: Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The Exmor sensor provides more than 4,000 column-parallel A/D converters. This helps enable continuous shooting at up to 7 frames per second

Full HD 1080/60i Movies: This is one of the very few DSLRs with 1080/60i Full HD, exactly the same resolution and frame rate as most broadcast and cable HDTV channels. Records in 1080/60i AVCHD format, 1080/30p high definition in PC-friendly MP4 format and standard definition 480/30p in MP4 format

Picture Effect Mode: There are 7 types (11 variations) of picture effects to choose from: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R), Partial Color (G), Partial Color (B), Partial Color (Y), High-key, High Contrast Monochrome, and Toy Camera. Each is unique and each gives you a new and exciting way to make your images and videos pop

Multi-Frame NR: Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity. Sensitivity selectable up to ISO 25600. (Recommended for still subjects)

Handheld Twilight: Get cleaner and sharper nighttime pictures-beyond the capability of traditional cameras-without using flash or a tripod. The camera captures six images in a fraction of a second. Combining the data with separate algorithms for still and moving parts of the picture reduces blur, minimizes noise and enables extraordinary detail

Auto HDR Built Into Camera: Captures more scene dynamic range than a single exposure can handle-and more range than photo film. Combines the best highlight detail from one shot, the best mid-tones from a second and the best shadow detail from a third for one incredible shot. Captures in a split second. (Recommended for still subjects)

3D Sweep Panorama Mode: Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television. Records both JPEG and MPO file formats

Eye-Level Electronic Viewfinder: The Tru-finder Electronic Viewfinder (EVF) is super bright, easy to see with 1.1x magnification, ultra-sharp with 1.44 million dots (1.15 effective) and provides 100% frame coverage. Exposure preview and informative overlays make operation easy

Eye-Level Finder for HD Movie: The eye-level finder is one of the reasons people love DSLRs. But that finder goes dark whenever you shoot HD Movies. The Sony SLT-A35 enables you to shoot movies with the added stability you get holding the camera up to your face and using the eye-level finder for framing a scene and focus

15 Point Auto Focus: To maximize the value of Translucent Mirror Technology, Sony incorporates Phase Detection AF of great sophistication. Three cross sensors maximize precision

921K Dot TruBlack LCD Screen: Sony's 3.0" Xtra Fine LCD monitor has 921K dots for superb resolution. The TruBlack screen includes a special resin layer to suppress internal reflections, increasing contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further in bright sunlight

Main Sensor Live View with Quick AF: Main Sensor Live View with Quick AF combines the optimum focus of Phase Detection with high quality Live View images right from the main sensor. This is made possible by Sony Translucent Mirror Technology

Live View in LCD or EVF: You can use both the LCD monitor and Electronic Viewfinder for composing shots. Both provide a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays

Phase Detection Auto Focus: While Contrast Detection AF often hunts for correct focus, Phase Detection AF knows exactly where correct focus is, and goes straight for it. The Sony SLT-A35 provides Phase Detection AF when capturing HD movies as well as during still image capture, either using the viewfinder or Live View on the LCD

ISO 12800 Sensitivity: Incredibly clear low-light pictures without sacrificing detail, made possible by the low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor

Auto+ (Advanced Auto) Mode: Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent technologies, the camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology

Sweep Panorama Mode: Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. Up to 23Mp image size

Powerful Creative Control Over Movies: While the camera offers fully automatic movie shooting, you can also control aperture (A mode with manual focus only), white balance and select Creative Style. During a movie shot, you can change the metering mode and adjust exposure compensation

Pro-Style 'Rack Focus" Movie Effect: A hallmark of today's movies is the "rack focus" effect, when the cinematographer changes focus between background and foreground subjects. This usually involves careful planning, a tape measure and dedicated a crew member for "pulling" focus. With the SLT-A35, you can perform this pro-style effect simply by changing the selected AF Area within the frame

Help Guide: Provides ready reference to advanced camera functions, helping to develop your confidence and skills as a photographer

Compact and Lightweight Design: Eliminating the moving mirror also reduces the camera's size and weight. It's not just remarkably advanced; it's notably small and light

Dynamic Range Optimizer (DRO): Improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off

Graphic Display: Clarifies the relationship between aperture and shutter speed, as well as the effect each has on photographic results

BIONZ Image Processor: The brain of the camera is a refined version of Sony's BIONZ image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 12800 sensitivity. Also enables up to 5.5 fps continuous shooting at full resolution, Sweep Panorama mode and more

SteadyShot INSIDE Stabilization: Image stabilization reduces blur by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built into the camera body itself. You'll reduce blur with every A-mount lens, including macro and wide-aperture standard zoom lenses

1200-Zone Exposure Metering: Reads exposure directly from the main image sensor. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations

RAW Image Capture: Saves your pictures as compact JPEG files or ultra-high quality RAW files or both. RAW files save images prior to de-mosaicing, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC

Smile Shutter Technology: Captures a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity

Powerful Supplied Software: To help you refine and manage your images and video, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB)

Face Detection Technology: The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults

Six Creative Style Settings: Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your personal taste

HDMI Output for HD Viewing: Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI output. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television's remote

Eight Scene Selection Modes: These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait and Handheld Twilight Shot modes

Anti-Dust Technology: Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor's low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor

Up to 440 Shots of Battery Life: Take up to 440 shots on a single charge with Sony Stamina battery power. Sony's InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence

P/A/S/M Exposure Modes: The camera offers a full range of controls from the beginner's AUTO+ mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control

Slot for Two Media Types: For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC/SDXC media (Class 4 or higher recommended. Memory card is required. All are sold separately)

Built-In Auto Pop-Up Flash: To help you shoot more effectively, the built-in flash automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash can also trigger a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately)

Versatile On-Screen Displays: Informative displays in the LCD monitor and electronic viewfinder include digital level gauge, graphic display of exposure settings

Remote Capability: Works with the RMT-DSLR Remote Commander wireless remote control, sold separately

Photo TV HD Compatibility: Optimizes compatible BRAVIA televisions for gorgeous display of digital pictures

Index and Slide Show Displays: Quickly review your photos using 6 or 12 frame index views, or as an automatic slide show with fade-in/fade-out effect


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