Sony's Cyber-shot DSC-W510 Digital Camera (Pink) is a full-featured compact digital camera that anyone can use to produce beautiful digital photos, plus 480p VGA video. With 12.1-megapixel resolution, a 4x optical 26-105mm (equivalent in 35mm format) lens, and a bright 2.7" LCD monitor, the W510 is fully equipped for great images.

Intelligent Auto mode (iAuto) recognizes the scene you're photographing and instantly makes the optimal settings for that particular situation, so you get great results every time. All you have to do is press the shutter button. SteadyShot image stabilization and high sensitivity up to 3200 ISO banish blurry pictures (due to slow shutter speeds in low light) once and for all.

And there are lots of creative effects and features that make taking pictures fun--Face Detection, Smile Shutter (that triggers the camera to catch a smile the moment it happens), anti-blink function (avoids photographing closed eyes), and Soft Skin (reduces wrinkles and blemishes on faces in your photos) combine to produce great pictures of your friends and family. Sweep Panorama makes it easy as pie to produce breathtaking ultra wide angle panoramic photos in the camera, even without a tripod!

12.1 Megapixel Super HAD CCD Image Sensor

A powerful 12.1 megapixel 1 2/3" Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19") size, or crop your images and still come away with high resolution shots.

Sony Lens W/4x Optical Zoom & 26mm Equivalent Wide Angle

The Sony 4x optical zoom lens brings distant subjects closer for great outdoors, sports, and travel photos. Thanks to 26mm equivalent wide angle of this lens you can also get great group shots in tight spots.

2.7" Clear Photo LCD Display (230k pixels)

Generous 2.7" (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

480p AVI VGA Movie Mode

In 480p AVI movie mode the camera shoots 640 x 480 movies at 30 fps, a standard format when working with a PC. Users will create movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer

Dynamic Range Optimizer Standard and Plus

Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Easy Shooting Mode

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Sweep Panorama Mode

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 231 degrees. Now capturing wide landscapes is as easy as press and sweep.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

Intelligent Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.

Self-Portrait Timer

Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions.

Natural Flash

Conventional point-and-shoot camera flash shots just don't capture colors the way the eye sees them. Natural Flash mode takes a reference shot without flash and then uses that reference to correct the color, for far more lifelike images.

SteadyShot image stabilization

SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Face Detection Technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Soft Skin Mode

Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot.

Smile Shutter Technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can be used together with Smile Shutter mode. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Anti-Blink Function

It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting or blinking. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

High Sensitivity Mode (ISO 3200)

High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting

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