Whatever you want to photograph, Sony's Cyber-shot DSC-W530 Digital Camera (Pink) can handle it--14.1MP resolution guarantees great image quality and the Carl Zeiss 4x wide-angle optical 26-105mm (equivalent in 35mm format) lens gives you a true wide-angle up to a telephoto that's terrific for landscapes, portraits, kids, party pictures, etc. And you'll take this tiny (3.6 x 2 x 0.75"/9.2 x 5.2 x 1.9 cm) featherweight (3.42 oz/97 g) camera with you everywhere, so you'll never miss a picture.

The 2.7" LCD monitor makes it easy to compose and view pictures, or the included VGA 640 x 480 video. A Sweep Panorama mode makes it a snap to produce an impressive ultra wide-angle panoramic photo, even without using a tripod, and SteadyShot image stabilization plus sensitivity up to 3200 ISO means good-bye to blurry pictures forever, even in dim lighting situations.

Friends and family will love the way they look in your photos when you're using the Smile Shutter (captures a smile the moment it appears on your subject's face), Anti-Blink (waits until eyes are open to take the picture), and Soft Skin (removes blemishes and wrinkles from faces in your pictures) modes. And, best of all, the W530 can do it all automatically--just press the shutter button in iAuto mode, the camera does everything else.


14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel 1 2/3" Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19") size, or crop your images and still come away with high resolution shots.

Carl Zeiss Vario-Tessar Lens W/26mm Equivalent Wide 4x Optical Zoom
The high-performance Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for video recording as well as for outdoor, sports, and travel photos, and Close Focus shoots close-ups within a 0.5" of the subject. A wide angle of 26mm equivalent wide-angle lens allows you to take wider shots of the scene or group in crowded spaces.

2.7" Clear Photo LCD Display (230k pixels)
Generous 2.7" (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

480p AVI VGA Movie Mode
In 480p AVI movie mode the camera shoots 640 x 480 movies at 30 fps, a standard format when working with a PC. Users will create movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer

Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Sweep Panorama Mode
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 231 degrees. Now capturing wide landscapes is as easy as press and sweep.

Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.

Self-Portrait Timer
Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.

In-Camera Retouching Tools
Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions.

Natural Flash
Conventional point-and-shoot camera flash shots just don't capture colors the way the eye sees them. Natural Flash mode takes a reference shot without flash and then uses that reference to correct the color, for far more lifelike images.

Soft Skin Mode
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot.

Smile Shutter Technology
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can be used together with Smile Shutter mode. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Anti-Blink Function
It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting or blinking. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

High Sensitivity Mode (ISO 3200)
High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.